Day One, Tuesday 22 March 2005
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| 08.30 | Registration and welcome coffee
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| 09.00 | Opening remarks and welcome address from chair
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| | Paul Budde, Managing Director, BuddeCom
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| A CLEAR VISION FOR THE MOBILE ENTERPRISE |
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| Keynote presentation |
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| 09.10 | Seamless mobility and the enterprise
- Empowering the mobile enterprise
- Making wireless mobility a reality
- Redefining work through boundary-less communications
- Converging technologies = emerging opportunities
- Enhanced business communications, cost savings and
productivity improvement |
| | John Edwards, Vice President, Networks- Asia, Motorola
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| Keynote presentation |
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| 09.50 | Making mobile working work
- Using mobility as a competitive advantage
- Building a watertight business case
- Improving corporate profitability
- Achieving better customer relationships
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| | Bruce Goldsmith, General Manager, Vodafone Australia
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| International keynote presentation |
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| 11.10 | Not if... when! Mobility strategies to move your business forward
What can mobile solutions do for your business? Which solutions align with your strategic goals? Which initiatives will deliver the greatest return on investment? What benchmarks do you already measure?
- Defining standards and architecture
- Piloting Solutions
- Implementation and rollout
- On-going management and agility
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| | Matthew Wagner, Manager, Product Marketing, Mobile Computing Business Unit, Hewlett Packard USA
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| IMPROVING PRODUCTIVITY, EFFICIENCY AND SERVICE |
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| 11.40 | Visionary industry leaders panel
- Requirements
- Calculating ROI
- Business benefits
- Applications and uses
- Device independence
- Security issues
- Network management
This panel session focuses on effectively choosing and deploying mobile and wireless technologies now. It will demonstrate how using mobile and wireless technologies can deliver productive and secure results that will provide your company with a competitive advantage. |
| | Moderator: Paul Budde, Managing Director, BuddeCom Paul Osmond, Director Asia Pacific, Blackberry Research in Motion Calum Russell, Business Group Manager - Mobility, Microsoft Michael Smith, Director Business Mobile, Optus Mobile Matthew Wagner, Manager, Product Marketing, Mobile Computing Business Unit, Hewlett Packard USA
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| 12.40 | Networking luncheon and exhibition viewing
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| REAL WORLD DEPLOYMENTS
Learn from successful implementations of mobile and wireless solutions across a range of different industries. |
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| Case study |
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| 14.00 | How the Sydney Opera House orchestrated a wireless masterpiece
- Implementing the technology and start up costs
- Maintaining reasonable expectations of benefits and limitations
- Integrating wireless into your existing infrastructure
- Using the technology to achieve optimum service delivery
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| | Vicki Gillespie, Director, Finance and Systems, Sydney Opera House
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| International case study |
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| 14.20 | Transport and mobile technology: A natural partnership
- Incorporating wireless infrastructure to manage the world’s
largest express transportation company
- Using FedEx’s Digitally Assisted Dispatch System to relay real
time information regarding parcel deliveries
- Cutting confusion and mistakes by eliminating radio voice
messaging and turning to two-way text
- Locating vehicles and transmitting data for strategic dispatch
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| | Linda Brigance, Chief Information Officer Asia Pacific, FedEx Express
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| Case study |
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| 14.40 | Increasing the responsiveness of mobile workforces
An increasingly important characteristic of an On Demand operating environment is the ability to extend the reach of business processes to a wide range of devices, modes of interactions, and connections. In this session you will see how IBM’s Pervasive computing is about connecting enterprise and transactional business systems to the wide variety of new devices thereby increasing the responsiveness of mobile workforces and overall operational effectiveness of an organisation, also discussed will be some real world customer scenarios of how Pervasive Computing in a Wireless World is a reality. |
| | Stephen Kelly, Pervasive Computing Executive - Asia Pacific, IBM
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| 15.00 | The business case for deploying a high-speed mobile remote access solution
- Enhancing enterprise communication
- Streamlining employee and customer communications
- How will our employees profit? How will the business profit?
- Adapting the technology to meet the enterprise need
- Technical and security issues to consider
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| | Victor Guerrero, General Manager, Chilli Internet Solutions
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| 15.30 | Afternoon tea break and exhibition viewing
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| BUSINESS AND HUMAN FACTORS FOR CREATING MOBILE
INFRASTRUCTURE |
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| CHOOSING THE RIGHT DEVICE |
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| 16.10 | Cracking the code of change – if they won’t use it, there’s no return
- Overcoming resistance and recognising ambivalence
- How discussion, disagreement and experimentation
consistently lead to more successful change
- Protecting existing infrastructure investments while adapting to business driven change
- Making your employees comfortable and willing to embrace technology changes
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| | James Carlopio, Author, "Implementation: Making workplace innovation and technical change happen"
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| 16.35 | Device decisions and management
Supporting a mobile workforce can require deploying a wide range of solutions and hardware. In this session you’ll learn how to choose the right solution and manage the right tools for the job.
- Knowing what to mobilise and when
- Evaluating devices and operating systems, functionality vs.
ease of use
- Selecting a task based vs. application based approach
- Understanding how much flexibility and functionality is needed
- Managing upgrades, risk and security
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| | Moderator: Paul Budde, Managing Director, BuddeCom Paul Osmond, Director Asia Pacific, Blackberry Research in Motion Calum Russell, Business Group Manager - Mobility, Microsoft Brad Reed, Mobile Enterprise Solutions, Nokia Andrew Volard, Managing Director South Pacific Mobile Devices, Motorola George Deligiannoudis, Director Sales and Marketing, Wireless IP Technology Geoffrey Anson, Sales Director, Australia & New Zealand, palmOne
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| 17.15 | Speed networking

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| 18.00 | Close of day one and cocktail function

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Day Two, Wednesday 23 March 2005
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| 08.30 | Registration and welcome coffee
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| 09.00 | Opening remarks and welcome address from chair
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| | Dan Taylor, Managing Director, Mobile Enterprise Alliance
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| EMERGING TECHNOLOGIES AND BUSINESS IMPACT |
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| Keynote presentation |
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| 09.10 | Wireless for the enterprise; Can Australia deliver?
- The Wireless Enterprise defined
- Challenges facing the Australian enterprise user
- The Wireless technology conundrum
- How Australia can do it better
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| | Martin Cooper, Inventor of Mobile Phone and Chief Executive Officer, ArrayComm
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| Presentation |
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| 09.40 | Capitalising on the new world of 3G services and
applications
- Creating the “real time” enterprise
- Speeding the flow of information and customer response
- Seamless services, and advanced mobility applications
- New access technologies complementing not substituting 3G
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| | Alan Denby, Manager, Products and Development, Optus Mobile
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| ENHANCING CUSTOMER EXPERIENCES THROUGH WIRELESS |
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| 10.10 | The Mobile Enterprise Alliance
A growing number of businesses are deploying mobile technologies in their workforces. As enterprise applications grow to replace telephony as the primary form of business mobility, a number of enterprise requirements have emerged. Consumer-oriented devices and services are proving insufficient for business applications, and it has become clear that enterprise-class mobile devices, software and services are necessary to ensure successful deployments of enterprise mobility. In his presentation, Mr. Taylor will discuss enterprise-class requirements and the ways in which enterprises are addressing business challenges today. |
| | Dan Taylor, Managing Director, Mobile Enterprise Alliance
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| 10.40 | Morning tea and exhibition viewing
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| Case study |
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| 11.15 | Optus Mobile and JetStar – SMS ticketing for smoother service
- Making services easier and more accessible to your
customers any time of the day
- A 24 hour service system without direct internet access
- Overcoming obstacles of implementing new services
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| | Michael Smith, Director Business Mobile, Optus Mobile
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| Case study |
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| 11.50 | Fast track to service success
- Keeping staff and commuters updated on train delays via SMS
- Providing immediate access to scheduling data
- Measuring the success of a new service
- The importance of partnerships
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| | Robb Hittner, Group Business Director, Leo Burnett Australia
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| Case study |
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| 12.10 | Seamless mobility and the enterprise
- Navigating between devices, networks and web services
- How this makes mobile workers more productive
- Achieving significant cost savings
- Better customer interactions
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| | Murray Bergin, Managing Director, Mobile Solutions, Telstra Mobile
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| 12.30 | Networking luncheon and exhibition viewing
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| WIRELESS + YOUR STAFF = PRODUCTIVITY |
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| Case study |
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| 13.45 | Mobile Field Force
- Delivering superior customer service delivery and reporting
- Improving staff productivity and reducing costs
- Broader organisational benefits
- Immediate ROI and future development
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| | Drew Lourey, Business Support and Infrastructure Manager, Storage Tek Australia and New Zealand
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| Case study |
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| 14.05 | Streamlining your field sales, inventory, customer service and the back office
- A customer centric process using wireless mobility
- Enhancing your service with mobile CRM
- Eliminating double entries and inaccurate data collected from the field
- Improving productivity and reducing service time
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| | Peter Jackson, Business Operations Director, John Sands
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| Panel discussion |
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| 14.25 | Your mobile workforce: fast, efficient, and profitable
- Improving productivity, efficiency and service
- Strategies for implementing and managing a mobile workforce
- Saving time through real time data availability
- Fostering collaboration between inventory, field services,
human resources, policy and billing for service delivery |
| | Moderator: Dan Taylor, Managing Director, Mobile Enterprise Alliance Cameron Ballantine-Jones, National Maintenance Manager, Kone Linda Brigance, Chief Information Officer Asia Pacific, FedEx Express Peter Jackson, Business Operations Director, John Sands Adam King, Partner Relationships Sales Manager, Optus, Research In Motion Drew Lourey, Business Support and Infrastructure Manager, Storage Tek Australia and New Zealand Ian Wu, Chief Technical Officer, Advanced Mobility Solutions
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| 15.20 | Afternoon tea and exhibition viewing
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| Case study |
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| 15.45 | Take the office with you while moving
- Using real time information sharing to cut the paper trail
Integrating mobile devices to reduce travel time and increase speed of service
- Creating and managing a larger number of work records and collecting data in real time
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| | Cameron Ballantine-Jones, National Maintenance Manager, Kone
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| EVALUATING THE SECURITY CHALLENGES OF MOBILITY |
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| Panel discussion |
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| 16.05 | Losing the wires and maintaining the security
- How important is security in the business case?
- Making data security a priority among your mobile workforce
- What security solutions are out there?
- Balancing the level of security with the implementation costs
- What’s the real danger of corporate theft with mobile devices?
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| | Moderator: Matthew Wagner, Manager, Product Marketing, Mobile Computing Business Unit, Hewlett Packard USA Mike Ikotin, Director Asia Pacific Organisations, Dexterra Drew Lourey, Business Support and Infrastructure Manager, Storage Tek Australia and New Zealand Gretchen Golik, Security Architect, QANTAS Victor Guerrero, General Manager, Chilli Internet Solutions
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| Evaluation roundtable |
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| 16.45 | Does the wireless enterprise promise measure up?
- Making sense of the technology dynamic
- What is the best entry-level strategy?
- Choosing your partners and key suppliers
- Key presenters will address your specific questions on
implementation |
| | Peter Fletcher, Managing Director, Sybase Matthew Costin, Senior Architect, Bright Software Stephen Kelly, Pervasive Computing Executive - Asia Pacific, IBM
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| 17.20 | Closing remarks
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| 17.30 | Close of conference
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